#UKYASpotlight in white on red and black blurred book spines above organisers' twitter and instagram handles

#UKYASpotlight is a month-long celebration of UKYA books run by two British book nerds, Beth (twitter | instagram) and Sifa (twitter | instagram). It runs for the entirety of September across twitter and instagram.

Why #UKYASpotlight?

#UKYASpotlight started in 2020, the brainchild of English teacher and avid reader Beth. Annoyed that the teens she taught were always reading the same five books – the majority of which were American – she decided to highlight UKYA books on her Instagram account. She recruited her friends to the cause, especially book blogger and planner-aficionado Sifa, to help boost the profile of UKYA stories that don’t get the same marketing or social media exposure as their American counterparts.

How can I participate in #UKYASpotlight?

There will be both twitter and instagram challenges this year, with prompts for you to post your UKYA bookish response to on the hashtag.

To take part on Instagram, join in our bingo prompt game! For each prompt, select a different UKYA book that fulfills it and use the hashtag #UKYASpotlight.

On twitter, a prompt will be posted on one of our accounts (alternates) each day at noon BST. Simply reply or QT the prompt with your answer and the #UKYASpotlight hashtag.

Why should I get involved in #UKYASpotlight?

Not only are you celebrating and promoting the wonderful world of UKYA, but participation will also garner entries into our prize draw full of UKYA goodies.

We have several prize packs contains books, tote bags, and bookish swag up for grabs. Entries are gained through participating in the games and entries can be submitted from participating in the twitter and/or instagram games.

On instagram, every row, column or diagonal filled on the bingo card is an entry. Each book/series can only be used once, and five or more entries with a royal theme is a bonus entry.

On twitter, every six reposnses to a prompt counts as an entry, and ten or more entries with a royal theme counts as a bonus entry.

You can have one bonus entry on EACH of twitter and instagram.

The form for submitting entries can be found here.

You must be following both of us on twitter and/or instagram, according to which game(s) you participate in. Our social media handles are above. If you have won, one of us will contact you through twitter/instagram (depending on which entry garners the prize.) We will not ask you for passwords or bank details, etc – ONLY your postal address. You must be 18 or have parental permission to enter the competition.

Although #UKYASpotlight is open to participation from people all over the globe, the prize draw is restricted to UK and ROI addresses.

Where can I find out about UKYA books in order to fulfil the challenges?

The wonderful UKYABooks (twitter | instagram) is run by UKYA authors all about UKYA books – definitely check out their feeds. Also check out the #UKYA tag on social media and on Sifa’s book blog.

I’m an author/publicist/etc and I want to know more about #UKYASpotlight

Wonderful! The more the merrier and we’d love to get in contact with you to help make this celebration bigger and bolder to reach more readers!

Please contact Sifa on her social medias or through her email sifaelizabethpoulton [at] gmail [dot] com to be sent more details on what exactly is involved in the event and ways you can participate.